Dental Lab Marketing Software

Dental Lab Marketing Software is a collection of web systems and applications that help dental labs expand their outreach with profitable and engaging campaigns. There are many types of marketing programs, but most of them are not designed for dental laboratories. LabCell Dental lAb Marketing Software offers campaign management, resource optimization, and offer features such as data collection, branding, event scheduling, content distribution,lead nurturing and converting. The most advanced dental lab marketing software also comes with a handy analytical suite for you to generate accurate reports. 

Key Features of a Dental Lab Marketing Software

A top quality marketing software app can help you make the most of your leads and maximize sales. Look out for the following essential components while selecting a suitable system:

• Lead Management – The software should enable you to attract buyers and nurture them with personalized campaigns. You can then pass them on to sales to close deals. You should be able to identify promising leads to be able to close faster. Improve your marketing efforts by tracking effective campaigns. Use automated, personalized campaigns to engage potential buyers at all stages of their lifecycle.

• Sales Insight – The marketing software should help your sales team to prioritize and interact with promising leads to close deals faster. You should be able to identify hot leads and engage them with smart campaigns. Understand the moments when a lead shows interest in buying your product. This can help your reps be prepared at all stages of the sales cycle to engage promising leads at the right time for effective results, as well as to maximize conversion ratios and boost profitability and customer satisfaction.

• Email Marketing – The marketing software should have a useful email marketing component. You should be able to prepare a detailed profile of your target customers and engage them with relevant email marketing messages based on their demographics, preferences, and individual behaviors. The app should offer smart automated A/B testing to help your improve the outcomes of your campaigns. It should provide in-depth reporting and analytics features that help you get a clear idea of the impact and ROI of the emails you send to prospective customers.

• Social Marketing – The software should help you use social media websites effectively to learn about your customers. You can use these networks to get new customers, engage existing customers and create brand advocates by engaging them using referrals programs, sweepstakes, polls etc. You should be able to offer shareable videos and social media sharing buttons to enable your customers to share your content with their social contacts. Plus, the software should offer social metrics to see which social marketing activities drive conversions and sales, and should cover traditional media in an equally good and personalized way.

Benefits of Dental Lab Marketing Software

Our in-depth comparisons indicate that these are the main benefits companies experience when using a solid online marketing system:

• Focusing on the final business mission. The first effect of optimizing and automating marketing is free time to focus on more important aspects of the business flow. Without such system, poring proper analytics and researching marketing opportunities would take significantly more time and money.

• Marketing consistency. Automated marketing eliminates the risk of human error, as there is only software to control the wheel, and such cannot be influenced by opinions and feelings, or interrupted as an employee could. Therefore, the entire marketing strategy is smoother and more consistent, and you have a variety of tools to promote your business even when you’re not directing it.

• Quality reporting. Quick and efficient reports are the dream of every busy company struggling to outreach and identify changes and optimal decisions. Marketing software is tailored for the purpose, as it usually comes with a set of advanced reporting tools, which are as well customizable and easy to personalize.

• Lead nurturing. This is a benefit many companies don’t expect, but marketing software is indeed empowered for lead generation and nurturing. Assuming that your business relies on leads too, you can use these systems to reach as many people in the cyberspace as your business needs.

• Multi-channel efficiency. The internet is good because it allows us to connect with people in many different ways, which can be even more valuable in the business sense of the word. You can use your marketing automation system to reach people through emails, social media, remarketing, ads, and so on.

• Eliminating practices that don’t work. Obtaining a perfect batting average is the blessing of few, and that’s not because most marketers don’t work, but rather because they don;t have a clean insight on what they’re doing. Soon after implementing a marketing automation software you will see the difference in the performance of your campaigns, and you can use its valuable analytics to improve the least efficient ones.

Latest Trends

Good quality marketing software systems are evolving and reinventing themselves to keep up with the changing times. Here are four important trends in the continuing development of marketing software:

• Systems are Becoming Easier to Use – Many users are put off by marketing software systems with complicated interfaces. As more and more businesses are opting to use marketing automation over standard email marketing, vendors are making it simpler for these companies to adapt by making sure their systems are easy to learn and use.

• Computing Everywhere – Mobile devices are becoming more popular and this trend is creating major challenges for businesses. Good quality marketing software apps are catering to this trend by ensuring their systems are accessible on popular mobile platforms to enable users to be productive even in the field.

• Social Intelligence – Canny marketers are making use of social intelligence to stay ahead of the pack. They are using social media channels to listen to their customers and become more responsive to their needs and feedback. Social intelligence is helping marketers to look into the future and optimize their products effectively to cater to changing customer requirements.

For more information about Dental Lab Marketing Software, visit DentalLabSupport.com or call 888.715.9099 

Campaign Management

Campaign management software can help you to automate the execution and tracking of your promotions and online marketing campaigns. It encompasses both inbound as well as outbound marketing campaign activities. You can use the software to conduct marketing campaigns over multiple channels targeted  at both individuals and groups, and then track the impact of the campaigns by customer group over time.

Key Features of Campaign Marketing Software

These are the basic features to expect from your next campaign marketing system:

• Customer Segmentation: It is important to segment customers based on their buying traits and other behaviors so that you can target effective marketing messages. Marketers can add traits based their target markets’ unique qualities.
• Nurture Campaigns: Most leads need careful nurturing before they are ready to invest in your product. You should conduct nurture campaigns with targeted messages based on customer profiles and communicate with the prospects at regular intervals. Combine lead scoring with the nurture campaigns to find about the reactions of prospects to the campaigns and to know when they are ready to make a purchase decision.
• Email Distributions: The campaign marketing software should help to run automated email marketing campaigns that send tailored messages to specific segments of customers. Based on the responses to the campaign messages you can further tweak your marketing process. It is important to ensure your emails do not land up in the recipients’ spam folder. The campaign marketing solution should boost your lead scoring system and help you identify behaviors that demand immediate contact as well as those that need additional nurturing.
• Real-Time Notifications: This is an important feature that tells you when your prospects show high interest or become ready to purchase your product. This functionality can also enable marketers to learn which campaigns are garnering unusually negative or positive responses, based on which they can make appropriate changes.
• CRM Integration: It is important that the campaign marketing software integrates smoothly with the CRM system you use. This will enable collaboration activities like for instance lead alerts being sent directly to the sales rep’s CRM screen they use for daily tasks. Sales staff can also feed the new leads they uncover into the marketing automation solution so that these leads also get the same lead scoring and nurturing attention given to the leads uncovered by marketing.
• Data Hygiene: The software should provide clean and accurate data by enabling you to remove incorrect, partial, bogus, and duplicate data.
• Integration with Off-Line Marketing: The campaign marketing software should easily integrate with off-line channels and campaigns such as call center surveys and direct mail. This information enables marketers to learn the campaigns that are most effective for each lead segment and also to get a holistic understanding of each prospect.
• Marketing Analytics: The campaign management software should integrate with your CRM and ERP (Enterprise Resource Planning) solutions so that you can correlate marketing expenses to earned revenues. This will help you decide whether your marketing budget needs to be be increased or decreased. Another advantage is you can learn how your marketing campaigns contribute directly to earned revenues.

Benefits of Campaign Marketing Software

These are the main benefits companies experience when using a solid campaign marketing system:

• Reduced Lead Time. Once you’ve automated your campaign processes, coordination, scheduling, and launching new campaigns will be significantly simplified, both through a single channel and multiple ones. What used to take weeks will now be accomplished in few hours.
• Personalized Interactions. We all know that personalization is a powerful conversion tool, which makes personalizing campaign interactions a vital function for optimizing their effectiveness. Behaviors will be tied to individuals, landing pages will be customized, and every customer will be satisfied with your service.
• Testing. Campaign marketing software offers a variety of testing tools and capabilities for marketers to compare results, such as A/B splitting for landing pages, rolling out winning versions, etc.
• Optimized Campaign Effectiveness. Automated campaigns are easy to track and monitor, which allows marketers to calculate the odds of their success quite accurately. As a result, the company is always able to discover fresh ways to appeal to customers, and to tackle problematic issues too.
• Search Engine Optimization (SEO). Most of the traffic driven to all channels derives from organic search, which is why every company looking to automate marketing should think of streamlining SEO tasks with the software’s evaluation tools and best practices.

8 Proven Ways to Nurture Leads and Increase Sales

What is lead nurturing? Lead nurturing pertains to those steps you need to undertake in order for those new contacts, referrals actively generated by your marketers and sales teams on the field become active buyers of your company’s products or services.

In essence, dental lab lead nurturing is about creating a buyer who also knows your business intimately, much like how two strangers push a relationship further from a simple blind date to a long-lasting marriage. Along the way, you’ll want to educate them and build trust as you usher them from top of your sales funnel to the lower part of it.

While you are probably reaping the rewards of aggressively improving the quality of your leads and marketing, there remain those steps to see that the increased number of prospects created by your dental lab marketing and lead generation efforts become truly paying customers, otherwise they’re still just dead weights in your continuously burgeoning contacts list. What are these steps then? For a start, these could take the form of simple but timely follow-ups, targeted content, personalization, multi-channel nurturing and multiple touches.

There is an urgent, sobering reason why you would like to have a decisive strategy to convert your leads into an actual paying customer: around 27% or less—of those leads will actually be ready to make an immediate purchase, leaving the bigger number inert data in your system.

And dental lab buyers today are not the herd buyers they tended to be in the past. Rather than wanting to be “sold,” they want to be listened to, dismantling old selling paradigms that marketers and sales forces used to enjoy in the past. With all the information readily available now, buyers will take their time to learn more about any product and weigh their options carefully before finally making a purchase.

What’s more, you could be closing the door to that purchase if your sales team is too aggressive and becomes an annoying pushy presence when a lead is far from ready to initiate the purchase. If you are in the habit of this kind of lead mismanagement, you’re part of the reason companies are losing around $1 trillion each year—a staggering amount by any reckoning.

That figure could easily climb to 20%, however—once you are able to run an effective lead nurturing program. This is in direct contrast to that figure of less 10% that we cited above. Not only that, you could easily be generating as much as 50% more sales at a 33% lower cost once you have implemented your lead nurturing strategy carefully. One thing, however: these figures also come in the face of a study showing that just 36% of marketers do actively nurture their sales leads. You and your competition could be among those 36%, but now you have a chance to look at the strategies laid here and consequently get ahead of your competition immediately.

Before we proceed laying out how to get started with those lead nurturing strategies to help you generate more actual sales, we must remember that lead nurturing is only of the crucial components of an effective inbound marketing strategy. For example, you might ask what do those hyper successful sales and marketing celebrities do differently? Okay you might not want the limelight, but you probably want the safety of a hefty bank account.

Post successful lead nurturing strategies, you will want to proceed with the following comprehensive resources on the next obvious step: developing sales tactics to match your lead nurturing strategies:

1. Best Sales Tools for Salespeople that Will Help Your Team Succeed
2. How to Build a Sales Forecast with Templates, Examples and Formulas
3. How to Reverse Engineer Your Revenue Goals to Ensure Sales Growth & Increase Profits
4. How to 6x Sales Revenue in 12 Months with a Simple Change in Mindset
5. How to Build a Sales Process that Drives and Improves Growth

These resources are some of the best you will get in such short, easy-to-digest form anywhere in the internet, culled from expert insights gained from years of experience on the field and the best practices that grew out of them.

8 Proven Ways to Nurture Leads and Increase Dental Lab Sales

1. Lead scoring

Not all leads are created equal: for this reason, 68% of successful marketers cite lead scoring based on content and engagement as the most effective strategy for improving revenue generation from lead nurturing.

While you’d think that everyone would be adopting lead scoring because of compelling research like that, in fact another study indicates that only 21% of B2B marketers are using lead scoring.

But what is lead scoring?

In simple, direct terms, lead scoring is about applying a scale that represents the perceived value of each prospect to rank them accordingly. For example, it could entail assigning numeric values to certain social media interactions, website browsing behaviors or conversion events. Sales rep then go after those prospects with the higher scores.

2. Quick follow-ups

Several research studies confirm that the odds of converting a lead into a sales opportunity get exponentially higher when the lead is contacted immediately following a website conversion. Within five minutes, for example, you get 21 times more chance to nudge the lead right into the actual sales process compared to doing it within 30 minutes.

If five minutes versus 30 minutes can give you that much advantage, imagine how much you could be losing if you allow more time before you attempted to contact that converted lead. Harvard Business Review reveals how some companies are some the worst laggards in this regards:

1. Only 37% of companies responded to their leads within an hour
2. The average first response time of B2B companies to their leads was 42 hours
3. 24% of companies took more than 24 hours
4. 23% of the companies never responded at all

3. Targeted content

There is no one-size-fits-all in lead nurturing. Once you take that into account, you can increase your sales opportunities by more than 20% when you nurture your leads through targeted content.

Targeted marketing requires that you start with more than skin-deep information about any prospect: deeper things like their interests, marketing triggers, any identifiable goals. Those information can then help you segment your prospects and automate and scale your inbound marketing strategy.

4. Retargeted marketing

Retarget marketing uses ads specifically for delivery to people who have already visited your website or engaged with your content.

A good example of retarget marketing to nurture leads is abandoned cart recovery in ecommerce, when people place products in their online shopping carts but leave or “abandon” them before concluding the checkout process. You can heed the approach of online retailers who have taken to delivering display or social media ads to encourage these users to return and complete their purchase.

If you are active in social media, you are probably aware of how Facebook itself offers a robust set of tools for retarget marketing—a handy tool if you are looking to embark on this direction.

5. Personalized emails

Expect to generate up to 6 times more revenue per personalized email than non-personalized emails.

Email marketing remains the most effective tactic for lead nurturing—and personalized emails also consistently produce significantly better results than generic email blasts—up to six times higher revenue per email than non-personalized campaigns do.

There are multiple ways you can personalize your emails and be on track to better lead nurturing results. You can send triggered emails when someone visits certain pages on your website, demonstrate a high level of engagement, downloads your gated content, or when they click on links in your emails. Triggered emails based on behavior along with careful marketing personalization—marketing messages to the right people at exactly the right times—could easily bring that six percent more revenue to bear.

6. Multi-channel lead nurturing

Four out of five marketers say their email open rates don’t exceed 20%, clearly indicating that the time has come to move beyond the inbox.

This development is in direct contrast to those times when nurturing leads simply means setting up a simple email drip campaign to send out generic emails to a list of prospects. Things have changed so much and now email-only lead nurturing strategies suffer from a few problems that’s proving trickier to negotiate.

For example, how do you deal with email open rates not even exceeding 20% as indicated earlier? On top of that, 79% of marketing leads never really convert into sales. A lack of effective lead nurturing is the common cause of this poor performance.

How then to go beyond these limits of email? Through a battery of multi-channel lead nurturing strategies. In current practice, this involves a combination of social media, paid retargeting, direct sales outreach, marketing automation, dynamic website content and yes, a sprinkling of email marketing. With so many connected tactics involved, you will want to ensure that your sales and marketing and working closely with one another to push this to a successful implementation.

7. Multiple touches

From the time they enter the top of the sales funnel, prospects receive an average of 10 touches before they become a closed-won customer. Of course each buyer’s journey will vary depending on each one’s profile.

Another study, however, suggests that 49% of marketers include less than five touches in their lead nurturing programs. Do you belong in this category? If you do, it’s high time you review your nurturing efforts and do something about them.

By addressing any prospect’s questions and concerns, the most successful lead nurturing strategies deliver content that helps prospects effectively progress through the end of the buyer’s journey. For this, consider augmenting your email campaigns with a mix of content types like blog and social media posts, interactive calculators, white papers or even direct mail to turn prospects into customers.

8. Align your sales and marketing efforts

As much as 89% of companies that share responsibility for their sales and marketing lead nurturing efforts report measurable increases in the number of sales opportunities generated.

To get this sharing of lead-nurturing responsibilities on right footing, you need to clearly define when prospects should be transitioned for each team as the prospects progress through the sales funnel. In particular, you may consider using such triggers as pageviews, lead scores, workflow enrollment or conversion events to transition leads from marketing to sales.

In creating your lead nurturing strategy, think about how you can use triggers like lead scoring, pageviews, workflow enrollment, conversion events or sales contact to transition leads from automation to direct one-on-one outreach.

To eliminate those familiar bickering between these two teams, consider clearly outlining the expectations and responsibilities involved in some sales and marketing service level agreement (SLA). This will help the two teams have a clear, identifiable basis to hold each other accountable for each activity agreed upon to nurture leads into paying customers.

For more information about Dental Lab Lead Nurturing Programs, visit DentalLabSupport.com or call 888.715.9099

How to Use Your CRM to Keep Your Sales Team Accountable

Your dental lab customer relationship management (CRM) platform may be your solution for marketing automation, but are you fully leveraging the tracking and team management capabilities of your software? In addition to helping you engage with prospects, organize contact information and manage email marketing, your CRM can help you manage and monitor your sales force.

Here are three of the most useful CRM features for tracking sales metrics and holding your team accountable:

1. Task Tracking

A good dental laboratory CRM offers the ability to create to-do lists and activity tracking so all tasks and reminders can be accessed from a single view. Task tracking gives you the ability to see how quickly and efficiently team members complete assigned activities. You can also run reports for a high-level view of how individuals and teams are performing in regards to specific tasks.

2. Synchronizing Team Calendars and Contacts

Calendar synchronization in your dental lab crm is another efficient way to organize tasks and track meetings for all team members. Managers can easily access data to determine their direct reports’ workload and day-to-day experiences. This way, you can engage and follow up with them appropriately.

3. Opportunity Tracking

Sales manager tracking allows your team to monitor prospect activity via email, social media and sales engagements, which gives everyone the ability to understand how prospects interact with your business. Also, your dental lab CRM should allow you to build a custom sales pipeline to align with your marketing funnel with your sales goals. This alignment allows your sales team to closely track prospect activity and deliver the most appropriate offer and sales communication at the right time in the buyers’ journey.

4. Steps to follow

To ensure these CRM features can help you keep your dental lab sales team (and your business) on track, you must first define what you want to measure. Get started by defining the specific metrics or performance indicators you want to track with your CRM solution:

• First, define what’s important to the dental lab. Whether it’s increasing market share, product knowledge or daily sales, understanding business goals will help you focus your resources in the right place.
• Second, determine which sales metrics support business objectives. Key performance indicators may include total dollar sales, closing ratios, pipeline accuracy or daily activities. Every business is different; therefore, the way you track and measure success will depend on your company, products and sales management style.
• Third, identify a system for real-time, ongoing tracking and measurement. If you’re already using a CRM to track and measure customer service and engagement, determine which sales performance metrics—such as daily tasks, sales and opportunities—can be tracked within your CRM as well.

Knowing which metrics are most important and how to measure them for your sales force will help you leverage your CRM in a manner that’s impactful to the business. These metrics, in turn, may be incorporated in your CRM so you can measure sales and marketing performance in the same platform for ongoing success.

To learn more about how customer relationship management software can help you hold your dental lab sales team accountable, contact us today! DentalLabSupport.com - 888.715-9099

Is WordPress a good choice for SEO?

SEO | DavidH. Khalili, Founder of DentalLabSupport.com

Powering over 30% of all the websites existing over the Internet, WordPress has certainly come a long way since its release on 27 May 2003, by Matt Mullenweg and Mike Little. It’s 2018 and WordPress continues to grow, steadily yet magnificently.

And talking of the steady growth, the last decade has seen a surge in the importance that has been given to SEO. In order to make dental labs discoverable, and in a pursuit to stay at the top of the search engine result pages (SERPs), individuals and brands are relying on SEO-powered website-building platforms.

WordPress is definitely one of the favorite choices. But the question is whether it is a good choice for accomplishing the SEO goals that you are trying to achieve for your dental lab, so let’s find out what WordPress has to offer.

‘Snap-at-your finger’ optimization

What makes WordPress a great choice for your dental lab SEO goals is its quick setup and configuration. Also, when you are logged in with your site’s dashboard and are actually filling in the SEO-powering fields of your posts’ editor, you can stay assured that things will not take a lot of time off your schedule.

If you are new to blogging, you will definitely take your own time to get used to the fields that prompt you to add the ‘Meta description’, ‘Tags and Categories’, ‘Meta Data’, ‘Keywords’, ‘Excerpt’, etc. Once you are there, optimizing will truly be a ‘click-of-your finger’ thing.

If you are able to save some time there, you will create much better content which is always a step forward in your content optimization journey.

Search-engine friendly URL

Otherwise known as permalinks, the chosen URL for your website posts is a crucial determinant of how search engines will perceive your content.  If your URL carries the power keyword from your content, that is definitely an icing on the cake.

With WordPress, you can either choose to go with the generated permalink that is based on an ID number, or you can create your own URL. Just before you publish your post through your WordPress editor, you can choose to customize the permalink as per the summary of the post. This is a great SEO booster as the visitors as well as the search engines will be better able to understand what to expect before they even start going through the content of the post.

Super-powerful SEO plugins

If you know someone who is a WordPress fanatic, we bet that you have heard them rambling about how awesome WordPress plugins are. In the case of SEO, the development is similar.

The Yoast SEO plugin and the All-in-One SEO Pack plugin are the undisputed market leaders when it comes to WordPress SEO. Their premium versions offer a set of even more powerful features than the free ones. Here are some of the amazing features offered by the free versions of each of them.

Yoast SEO

• Lets you write killer content
• Full control over site breadcrumbs
• Snippet preview
• Google Preview
• Advanced XML Sitemaps functionality
• Canonical URLs
• Readability check.

All-in-One SEO

• Fine tune your SEO optimizations
• XML Sitemap support
• Image XML Sitemap for Image SEO
• Google AMP support and Google Analytics support
• Advanced Canonical URLs
• SEO Integration for e-Commerce sites, including WooCommerce
• Automatic META tags.

Optimization served on a generous platter

Another great thing about WordPress being an SEO facilitator is its generosity when you are using its powerful SEO plugins. If you are just a beginner, you can still nail it down all by yourself through directives and tutorials provided. You can review website builders offered by other platforms to make a comparative study of the complexity of the tasks involved.

The very descriptive plugin functions help you figure out what goes where. If you bump up a rock, you can always head to the WordPress Codex to know more.

Auto-sharing features and plugins

To complement your SEO efforts through the dashboard, you need to make sure that you are marketing your website updates well and in a timely manner. This involves sharing these updates through your social media channels so that your followers can stay in touch and have an idea of whatever’s happening with your website and business.

However, with the abundance of social channels, manual execution of these updates can take up a lot of time. Additional plugins from the WordPress repository can help you auto-share your site updates with the audience.

Some of these Social media sharing plugins are:

• Sassy Social Share
• Blog2Social: Social Media Auto Post & Scheduler
• Revive Old Posts
• Social Auto Poster – Premium WordPress Plugin.Tools to assist your SEO check-up

Speedy content turn-around

If you are a website owner or a blogger, you know that search engines rank websites that turn around content speedily or in a regular manner. WordPress has a simple yet powerful text editor that helps you to create killer content that is both engaging and informative. With plugins such as the Editorial Calendar you can schedule your content and SEO strategy well in advance.

Faster loading time

The most important element of an optimized website is its loading speed. If a website takes more than 2-3 seconds to load, a high percentage of visitors tend to abandon the site there and then. Even if you are doing everything as directed by your site’s SEO strategy and yet fail to take measures that make your website speedy, you are in for a huge loss. However, WordPress speed optimization plugins can help you resolve this.

SEO-friendly themes

WordPress also lets you download and configure SEO-friendly themes that have been optimized for speed and performance. Check out some of the best SEO-friendly themes for 2018.

Contact DentalLabSupport.com for more details.