Dental Lab Social Media Marketing

Facebook, Twitter, Google+, Pinterest, YouTube, Tumblr, Instagram, LinkedIn... managing different online profiles is overwhelming enough on its own before factoring in how to market your dental lab on social media. And if your Dental Lab isn't on social media, it's not going to be easy for dentists to find your dental laboratory.

Dental Lab Support is the Solution

Dental Lab Support is a marketing and consulting agency strictly for dental laboratories. We understand your unique problems and questions: 

• "How can I provide more value to dentists?"
• "How can I convince my current dentists to make me their sole dental lab provider?"
• "How can I change the question from "how do I find dentists" to "how can I help dentists find my dental lab?""

Dental Lab Owners Don't Have the Time or Tools

Dental Lab social media marketing becomes even more difficult because you simply don't have time to do it all between running your dental lab business, supervising dental lab techs, and verifying that dental cases were delivered on time. Allow Dental Lab Support to step in and manage your dental lab social media marketing efforts for you.

What's Included in Dental Lab Support's Social Media Marketing Services?

What do dental labs get when they sign on for our dental lab social media marketing program?
7 essential features and benefits you won't get with a run-of-the-mill marketing agency:

1) Social Media Account Creation

Dental Lab Support will create, keep track of and update all of your social media profiles. Everything is centralized for efficient, one-click updates. 

Plus, you maintain ownership of all accounts, including usernames and passwords. We make it easy for you to add, edit, share and delete content.

2) Social Media Profile Optimization

Don't know what an "impressum" is or how to write a self-description that dentists will find and be drawn to? That's OK, you don't need to because with Dental Lab Support's dental lab social media marketing program, we create 100% complete social media profiles that capture the spirit of your dental laboratory.

In addition to branding your dental laboratory online, we optimize all your social media profiles with keywords that are specific to your services and location. Not sure whether dentists are searching for "dental lab new york" or "new york dental lab"? We do, and we optimize your dental lab's social media profile to reflect the keywords your target dentists are using.

3) Timely Management
All of your dental lab's social media profiles will be checked 5+ times during the day. This consistent social media monitoring will enable us to read and reply to user comments, questions and activity throughout the day so that you don't miss out on any inbound opportunities. You will never wonder whether or not you reached out to a new lead on time or if they've moved on to your competitor because we check your social media profiles too frequently for that to happen.

4) Guaranteed Content

Dental Lab Support will create and post content for all your dental lab social media marketing profiles, Monday through Friday, rain or shine. Our dental laboratory social media marketing services include the creation of a content calendar, so you'll never check in on any profile to find a graveyard of activity. 

We reliably post content about your dental laboratory (services, team, recent activity) and about the dental industry (upcoming technology, procedures, events) to keep your dentists engaged on all of your dental lab's social media profiles, from Facebook and Twitter to Google+ and Tumblr.

5) Social Media Networking

Don't miss this important opportunity to network online! You attended a Lab Day 2015 event, didn't you? Show up for more "Lab Day"s online by finding dentists' conversations, listening in, and participating in the online discussion. 

Too many dental laboratories don't take advantage of social media networking. Simply having social media profiles and posting content isn't enough; the real results come from listening to and engaging with others. That's why Dental Lab Support's dental lab social media marketing services includes social media networking: because we know where real results come from.

6) Social Media Leads

Find and connect with dentists using your dental lab's dedicated social media profiles. Show dentists that your dental lab understands the unique needs of their dental office by paying attention to what dentists post on their Facebook, Twitter, and Google+ accounts and have a genuine conversation with them to build real interest in your dental laboratory.

Dental Lab Support recognizes that dental lab owners are already bombarded with an ever-growing list of tasks and to-dos. Let us do the legwork by finding & converting the social media leads for you.

7) Website Traffic

It's simple math: the more places where you've listed your website, the more opportunity there is for dentists to find your website. With an increase in social media profiles, there is likewise an increase in the number of places online where you've placed a backlink to your website and ultimately where dentists can find your dental laboratory. Consequently, dental labs can increase traffic to their websites through creating - and consistently posting to - social media profiles on YouTube, Pinterest, Instagram, etc where their websites are listed.

Free Consultation

Still have questions or concerns about exactly what's included with your dental lab's social media marketing package? Contact us today for a free 30 minute consultation to discuss your dental lab's specific needs, goals, and plan for success: 888-715-9099 / info@dentallabsupport.com

5 Ways to Close More Sales

No matter how great your dental lab marketing strategy is, if you cannot close your leads, your efforts will be for nothing. Ultimately, if the goal is to acquire dentists, only a great closing strategy can help you grow your dental lab.

But how do you get there? How can you make sure that when your sales team makes the call, they have a high chance of converting a dentist on the fence into a reliable long-term customer? A number of complex strategies can help you get there. But ultimately, even simple tips like the five below can help your dental lab effectively close more sales.

1) Embrace a Focus of Helpfulness

When it's time for the closing, the time for selling is over. At this point, you have already made your arguments, and provided your evidence, for why your product or service is a good choice. Now, you need to make sure that your customer actually agrees with you.

To accomplish that goal, change your focus from selling to helpfulness. Embrace customer questions, and try to answer them as honestly as possible. The more understood they feel, and the more confident they are in your efforts to help them reach their goals, the more likely they'll be to close. 

2) Understand (But Don't Cling to) Price

Competing on price alone is the death knell for almost any dental lab. As soon as a cheaper product comes along, you'll be out of the running. But at the same time, that doesn't mean you should ignore the issue of price when looking to close a deal.

For your audience, price is an important consideration. To become your customer, the dentist has to believe that what they pay will get them at least equal value in return. Present the price honestly, and connect it directly with the value that your customers will get in return.

3) Listen to Your Prospect

One lost sale is the opportunity to improve the next one. Not every sales pitch will close successfully, but it's what you do next that determines future successes.

Listen to your audience, and evaluate why they might say no. They could have reasons that are out of your control (such as bad timing or a need that went away since the time they become a lead). But more often than not, they'll tell you what went wrong, which allows you to fix it in the future. The more you listen, the more improvements you can make.

4) Apply the Scarcity Principle

Being honest, and focusing on being helpful to your customers, does not mean you can't apply some psychological tricks to close more sales. Among them is the scarcity principle: if your audience believes that supply for your product or offer is limited, they'll become more likely to buy it.

As mentioned above, the close is not the time for selling. But subtly, you can apply similar pressure during your pitch. Mention limited supply, or the ideal timing of getting your product right now. The more credibly you can sell that scarcity, the more likely you'll be to close more sales.

5) Come Armed with Information

Finally, don't underestimate the simple importance of information in closing more sales. The more your sales team knows about potential prospects, the better. That, in turn, necessitates a software platform specifically designed to gather prospect information and improve your sales effort.

For more info please visit us at DentalLabSupport.com or call 1.888.715.9099