Email Marketing Tips to Retain your Dentist's

By: David H. Khalili, Founder of DentalLabSupport.com

Effective email marketing not only converts your prospects to customers… it helps to retain and maintain your Dentist base so they keep coming back to you for more.  It is much easier (and takes less work) to retain a current client than it is marketing for a new one.  They’ve purchased your product or service, so they already know, like, and trust you.  The key here is to continue building relationships with your customer list and create a WOW factor to convert them into loyal fans of your brand.

And email marketing is the proven way to achieve this goal!

You see, email marketing is said to generate 50% more sales compared to other marketing strategies with an impressively high conversion rate.  No business or organization can afford to overlook this technique and stay current on its strategies.  It plays a huge role in the success of any company

Here are four tips to help you retain more customers and grow your small business with email marketing:

#1 Keep the focus on your customers…not your product!

This may seem like a no-brainer but how often do you receive emails from companies that constantly talk about their product?  Separate yourself from amongst the masses by thinking about your target market and their problems.  What are their needs?  Who are they?  What do they enjoy doing?  How does your product or service meet their demands?  Share content that benefits your audience.

Giving value is a sure way to keep your customers liking and trusting you.

#2 Keep it short and simple

With the endless distractions of the Internet, messaging, videos, etc., its important to get right to the point in your message and use designs that are simple to follow.  Make your intentions clear quickly (in 3 lines if possible) by sharing a problem that your target market faces and how they can solve it by clicking on the following link (or whatever your goal of the email is).

And by the way, never ever send an email message with a call to action!  Tell your readers what to do next (typically its to click on a link).

#3 Include Video Link in Your Email Content

Using the word “video” in the email subject line boosts open rates by 19% and click-through rates by a whopping 65 percent Therefore, every time you create new media (and blog) content, be sure to promote to your subscribers.  This keeps your brand in their forefront.  Your CRM can easily connect your contacts to platforms like YouTube and Vimeo, allowing you to better leverage your time.

#4 Segment Your Email List

This tip is golden!  There’s nothing like a subscriber getting an email they feel was created just for them, also known as contextual emails.  These emails are personalized uniquely for the customer, speaking directly to their qualities.  Segment your list by using criteria like geography, age, interest, or responsiveness towards certain email messages.  Subscribers are more apt to open and react to your messages when the content resonates with their interests.

Customer retention is critical for the success of any company.  You want your clients to continue doing business with you for a long-term sustaining organization.  Leveraging your email marketing with your CRM software tool properly will help you maintain those relationships thus driving sales, boosting revenues, and creating happy customers.  A win-win for all!