5 ways to build your online presence

Much of the business and world now revolves around being online. Dentists not only make purchases online, but they also read reviews and look for information about dental labs that they are deciding to conduct business with. It is extremely important for Dental Labs to have a strong online presence if they are looking to remain successful.
  
One common misconception that people have is that building an online presence is difficult and that it takes a great amount of time. However, there are actually some simple things that you can do right now to begin building your online presence. In fact, here are 5 ways to build your online presence now that won't leave you waiting years for results.

Develop a Plan

The first thing that you need to know is exactly where you see yourself going. Like any major business move, it is important that you have a plan in place before you start working at building your online presence. Set up some goals that you can monitor and make sure that you record them on paper. This will allow you to be able to look back at the goals in the future in order to determine if they were in line with your plan.

Develop Content

Content is one of the most important things that any Dental Lab can offer when they are looking to build their online presence. The content that you produce should be valuable and entertaining to your consumers. The idea is to develop yourself as the voice in your industry. Avoid focusing solely on sales content. Instead, create content that your consumers will be able to take away from and apply the information to their daily lives.

Develop your Dental Labs Social Media Presence

There are plenty of social media sites available that you can become a part of. The best thing that you can do is to research where your target market is and spend time building up those sites first. Make sure that you are sharing content regularly through your social media sites as well as through your website. To help make this process easier, rely on a tool that will allow you to manage all of your sites from one location. There are sites available that you can use to create both social media updates as well as articles for your website, which will help you to save massive amounts of time.

Engage and Be Human

Consumers are looking for a business that they can relate to. It is important that you show them the face behind the company and help them to understand that you are a person too. This is difficult to do in an online setting, but you can make the process easier by engaging with your consumers directly. Comment on reviews and thank them for their feedback. Make sure that your replies and comments are always personal and that you are not giving what your consumers will feel is a generated response.

Track your Results

There is no better way to know if something is working than by tracking the results that you are receiving. Several tools are available online for this purpose and you should make sure that you are utilizing them to your advantage. Knowing what is working and what isn't will help you to tweak your plan and make it more effective for the future.

Developing a presence online is something that every dental lab should be striving to master, regardless of the size of the company. By doing so, you will find that you are able to better compete with other similar companies and that your customers are happier than ever before. To learn more about how you can improve your online presence, be sure to contact us. www.DentalLabSupport.com.

How Using Marketing Data Can Improve Customer Retention for Dental Labs

In too many dental laboratories, information exists in silos. Marketing departments seek to gather as much data as possible to convert members of your target audience into leads. Sales department repeat the process to convince leads that becoming a customer is a great idea. Then, the process starts anew in customer service.

But in reality, all of these departments can benefit from the same basic data. Especially if your goal is increased customer retention, you have to find a way to take advantage of the same data sets and maximize relevancy long after a web visitor turns into a lead. Using marketing data effectively, in fact, can significantly improve your customer retention.

The Importance of Customer Service in Dental Lab

It probably comes as no surprise to you that to succeed in business, customer service in the dental lab industry matters. Happy dentist's are brand advocates, sharing their thoughts on your brand with their peers in person and on social media. And, most crucially for the purposes of this post, customer service will improve your retention.

It's common sense: if a dentist is unhappy or has a question about your product or service, they'll seek your help. If they get that help quickly, they'll come away with a positive impression, and become more likely to buy from you again in the future. If they don't, they'll start to look elsewhere. That's why in a study by the Gallup Group, customers were nine times more likely to be engaged with a brand when they evaluated the service as "courteous, willing, and helpful."

Building a More Relevant Customer Service Effort

No customer service effort can be complete without personalization. If you a dentist calls with a question or complaint, you need to be able to pull up their information and make your answers as relevant to them as possible. Studies, in fact, show, that personalizing your customer service is the single most important variable for your audience.

Building that personalization, of course, can prove to be difficult. If your customer service department acts in an information silo, they may simply not be able to quickly and efficiently pull up customer data in order to make their response more relevant and accurate. That's why sharing marketing data across your organization is so crucial.

Providing Ample Access to Marketing Data

For most customer service operations, sales data seems to be the most obvious fit. After all, if you know which products your customers purchased and when, you can more easily answer their question and help to solve their problem.

But in reality, marketing data matters just as much. Especially if your marketing team uses Customer Relationship Management software, you want to know about past email communications and social interactions that may have preceded the initial sale. These communications can give you valuable insights into the customers mindset as well as the problem they were trying to solve by buying your product or service in the first place.

That's why providing your customer service team with access to your CRM is a crucial step in customer service (and ultimately retention) success. But of course, you still have to find a platform that actually gathers the right information, and helps you effectively share that information across your organization.

Using the Right Platform For Customer Retention Success

That's where LabCell  - Dental Lab CRM comes into play. Our software is designed specifically to be accessible by members across your organization, and also gathers the data you need to succeed in retaining existing customers. 

To learn more about our LabCell CRM, and how it can help you retain your existing customers, contact us at 1.888.715.9099 or visit us at DentalLabSupport.com.