Identify and Remove Clogs in Your Sales Pipeline

Lead nurturing is essential for moving dentists through the sales pipeline. With targeted emails, relevant content, and social media interaction, you can encourage dentists to take the next step in the buying process. There's a lot that can go wrong with the sales pipeline, so it's important to find the source of the problem rather than trying to fix its leaks with band-aids. Dental Lab Sales pipeline management isn't a perfect system. Even with a great strategy, your pipeline will get clogged from time to time. When this happens, it's important to identify the cause, find a solution, and prevent the same problem from happening again. In the end, you'll find that you have to do regular maintenance to keep your sales pipeline healthy. 

Keep a healthy pipeline with relevant leads 

The single most important factor in regard to sales pipeline management is lead quality. To attract new customers to your business and move them along through the sales process, you need to market exclusively to your target audience. 

Irrelevant leads are the most common source of sales pipeline clogs. Because these dentists aren't interested in your products, they just sit at the beginning of your pipeline until you remove them. 

This Business 2 Community article explains the process of qualifying prospects. According to the article, it's essential to first identify your target audience:

"Qualifying prospects is at the heart of a healthy lead generation system. First, you need to paint a clear picture of the types of prospects that fit with each of your solutions. Doing so establishes the types of buyers that could flow through your pipeline in the most efficient way. When you know who to target, you qualify by asking questions that allow you to detect whether a buyer fits well into your pipeline."

Lead nurturing tactics won't be effective if you're trying to convert irrelevant leads. In this respect, the first step of the journey is the most important one. 

Align your marketing and sales teams 

It's well-known that marketing and sales teams don't exactly mesh well together. Each team sees itself as the more important counterpart and is therefore unwilling to compromise. 

It's up to lab management to get these teams to understand that they're part of a dynamic duo. A marketing campaign would be ineffective without a sales team, and sales representatives would never have any opportunities without a solid marketing campaign. 

In this light, aligning your marketing and sales teams should be your first priority. According to this Forbes article, you can do this by creating a service level agreement between the two departments: 

"If you haven’t noticed yet, integrating your marketing and sales departments is vital if you want a contribution from your marketers in the sales pipeline. You can encourage these departments by drafting a service level agreement (SLA). The SLA should describe the lead requirements like the target market and interest, the marketing contribution to the sales pipeline, support options, and how data and content will be shared."

It's a give and take. Don't expect perfect coordination overnight, but you also want to nip bad habits from the very start. 

Move Dentists along with lead nurturing 

Once you refocus your lead generation strategy and align your marketing and sales teams, you can move on to other matters in relation to the sales pipeline. At this point, you should at least have a steady stream of dentists coming in. 

While some businesses have a knack for generating leads, it's rare to see a company naturally good at converting them. If you fall into this category, then you should concentrate on lead nurturing. 

For more information visit DentalLabSupport.com or call 1.888.715.9099.

How Effective Reporting Maximizes Conversions on Your Website

By David H. Khalili

Founder of DentalLabSupport.com

Any experienced dental lab marketer knows: reporting is crucial to digital marketing success. Without it, you simply don't know which of your efforts was successful and the famous statement that "half of my advertising money is wasted, but I don't know which half" remains true.

Of course, reporting is crucial for inbound marketing as well. In fact, we'd argue that, if possible, it's even more crucial than other digital efforts. That's because effective reporting can maximize conversions on your website. In fact, here are three reports you can use your reports for conversion optimization.

1) Google Analytics Sources

Google Analytics should be a centerpiece in your reporting efforts. The search engine's internal solution allows you to track almost everything on your website, from the time spent on individual pages and incoming backlinks all the way to where your visitors come from.

That last part is where we want to focus on for the purposes on this post. You can use Google URL Builder to create unique URLs for each of your individual initiatives, allowing you to know exactly which of your efforts bring in visitors.

But you can go even further: set up conversion tracking in Google Analytics, and you can go beyond visits to analyze which of your visit sources drive the most conversion. Armed with this information, you can optimize your efforts and budget to focus on the sources that drive the most conversions.

2) Individual Channel Reports

Google Analytics offers you a big picture view of your digital marketing efforts. But of course, you are likely running several campaigns within the individual channels, from Facebook to Email, all aiming to convert visitors into leads and leads into customers. To make sure your efforts within these channels are optimized for conversions, you should run regular reports for each channel.

Fortunately, that undertaking is easier than it sounds. Most social media networks now offer their own internal reporting tools, from Facebook Insights to Twitter Analytics, which allow you to delve into your individual efforts to see what works. For email marketing, you should always track open and click-through rates, as well as trends (such as send times and dates) that might affect these rates.

3) Sales Tracking

Finally, as you know, visit-to-lead conversion should never be your end goal. Converting your leads into customers is at least as, if not even more important to make sure your inbound marketing efforts are successful. Sales tracking enables you to make sure your leads are always on the right track to becoming customers.

For example, you could create a sales pipeline that enables you to follow your leads through the funnel. Setting up individual milestones like 'first meeting' and 'proposal,' allows you to assign likelihood metrics that the lead will turn into a customer to each step necessary for that conversion. As a result, you can closely track where each of your leads stand in the funnel, and how much it still takes to turn them into customers.

Reporting is a crucial tool in the box of any digital marketer. When optimizing your digital efforts for conversion, especially as a small business, you need to be sure that all of your efforts and budget are optimized to achieve that one goal. Fortunately, Google Analytics, individual channel reports, and sales tracking enable you to ensure just that, helping your business achieve lasting digital success.

How are you tracking your inbound marketing efforts and conversion optimization? Do you need help, or are you still looking for tools that help optimize your email marketing or sales tracking? In that case, contact us. We'd love to help your dental lab integrate an effective system that gets your conversion optimization on the right track.

Visit DentalLabSupport.com or call 1-888-715-9099 for more information.

Dental Lab Lead Nurturing

By David H. Khalili

Founder of DentalLabSupport.com

Lead nurturing is an important part of any inbound a dental laboratories marketing efforts. After generating leads through the strategic use of content marketing and landing pages, you want to be sure that your leads actually turn into customers by providing them with regular messages that increasingly nudge them toward a sale. 

But of course, as is the case in any digital marketing initiatives, it's important to follow industry standards in order to be successful. So without further ado, here are 3 best practices that aid your lead nurturing efforts, with the help of CRM Software.

1) Segment and Target

A blanket nurturing strategy can be dangerous. Put simply, sending the same emails to every one of your leads risks annoying them with content that is not relevant to their individual needs. Instead, consider segmenting your leads into different groups, and targeting individual messages specifically to these groups.

Segmenting, of course, begins with a landing page that asks your audience for more than just their name or email address. While you need to keep your sign up forms relatively short, asking one or two distinguishing questions (such as their state of residence, their industry, or their job role) helps separate your contacts into distinct segments.

And once you set up that landing page, an effective CRM can do the rest. Now, you can set up targeted nurturing campaigns with emails directed only at the portions of your audience for which they are most relevant, ensuring a smooth experience for your leads and better chances or turning into customers.

2) Support with Content

You should also consider expanding your lead nurturing strategy beyond mere email marketing. While emails remain the lifeblood of any 'drip' campaign, what if you use them to promote content that is relevant to leads in a specific stage in the sales funnel?

Of course, this strategy can take some effort, as you will have to build content that relates to audiences who already know about you. But once you have this type of content, you can enrich your nurturing efforts by providing actual, valuable content rather than just a prompt to become your customer. It turns your emails into true nurturing efforts, rather than mere promotional messaging.

3) Time Strategically

Finally, you should pay serious attention to when you send out your emails. Individual studies vary on the optimal amount of emails you should send your audience per month, but most experts generally recommend a median between once and twice per week.

Finding the right balance in your email send frequency is crucial: if you don't send nurturing emails often enough, your contacts will forget about you or go with a competitor instead. But do it too often, and you will land in too many spam folders and unsubscribe lists to be effective.

If you're looking which exact send frequency can work for you, your CRM can help. In fact, you ran run reports on your open, click-through and unsubscribe percentages, which in turn helps you understand how your send frequency impacts these success metrics. Thankfully, most CRMs allow you to easily make changes to your automation workflows that ensure you get the most out of your email nurturing efforts.

Nurturing your leads to becoming customers can be incredibly valuable, especially considering its low cost and the high degree of automation available through customer relationship management software today. But even with this software, you want to be sure that you follow the above best practices.

By segmenting your leads and targeting your messages, supporting your emails with content, and implementing the right send frequency, your lead nurturing efforts will make a significant impact in garnering new customers. And if you're looking for a CRM that can help you throughout the process, contact us!  visit DentalLabSupport.com for more information or contact us by telephone 1-888-715-9099.

10 WAYS TO SUPERCHARGE YOUR DENTAL LAB LEAD GENERATION EFFORTS

By:  David H. Khalili

Founder of dentallabsupport.com

Dental lab lead generation seems to be a mystery to many lab marketers. Just do a search on the topic and you’ll find little that’s helpful.

In my opinion, there are two reasons for this. One – Dental Labs are searching for that one killer lead tactic that will mask all ills or, Two – Dental Labs fail to realize that successful B2B lead generation is made up of activities that are by nature very hard to quantify and pin down.

The latter then leads to plenty of articles spouting the virtues of practices such as inbound marketing and content marketing, but little hard advice on how to make any of it pay.

Here’s my take – the real problem lies in the fact that you don’t simply generate a lead today, you guide it.

You can no longer run an ad that say’s “hey, we’ve got what you’re looking for come and get it” and expect much. Once a prospect actually knows what they are looking for, they’re already looking for a price.

Nope, it’s a process that involves many components working together that just happen to culminate in “a lead or click,” but know this, that click isn’t the thing; it’s merely the vehicle. Don’t get caught in the trap of relying on that kind of measure to show you what’s working.

Proper lead generation – or lead guiding – goes more like this – 1) Hey, here’s the real problem you need to address, 2) hey, here are a couple ways you might start to think about that problem, 3) hey, here’s one specific way to solve that problem and maybe, just maybe, 4) hey, here’s why we might be the right one to help you fix that problem.

This kind of process comes to life in the combination of the right activities delivered at the right time in the customer’s journey. It takes a mindset of consistently calling to action while consistently offering to loop a prospect back into consuming more content.

Below are ten B2B lead generation practices that must be used in some combination to guide the act of building a steady stream of highly qualified leads. No matter if you run a marketing department tasked with generating leads or you’re an individual sales person trying fill the lead gap, this is your plan of action.

1) ANSWER FOCUSED BLOGGING

I know everyone tells you that you must be blogging today, but simply waking up on a Monday and deciding what to say is what leads to immediate blogging burnout. You must blog, but you must do it with intention.

Here’s the easiest way to do that. Go to your sent email folder and find a dozen or so questions you’ve answered from clients and prospective clients.

Now, turn each of those into blog posts.

Then, think about the questions your prospects might be asking or thinking before they ever consider your product or service as a possible solution.

For example, I was speaking to a group of Franchise print shops and asked them to tell me what questions a prospective customer might be asking at the earliest part of the their journey to find a print shop.

As you might have guessed most said things like – can I trust this shop, is there a print shop nearby, what should I print? But here’s the thing – there may be a few that are asking those kinds of question, but most are still asking – “How do I get more sales, how do I find more leads, how do I increase my conversion rates?”

The point is that to make blogging pay as a lead generation source you’ve first got to start answering those kinds of questions.

Dig up as many of those types of questions and put them on an editorial calendar for your blogging efforts for the next six months.

Once you get good at that you can turn a series of relevant posts into other forms of content such as videos and eBooks.

2) SOCIAL RELATIONSHIP BUILDING

Many B2B businesses are looking for a few dozen good clients, so I find it odd that they get sucked into the friends, likes and followers trap.

Social media as a lead generation tool is simply a really powerful way to build and nurture relationships. Stop using it as a broadcast tool and start thinking about influencing and adding value around 50 or 100 prospects.

Go to LinkedIn and leave all those industry and job title related groups you signed up for and find two or three groups where your actual prospects hang out and look for advice. Start asking and answering questions in these groups. Start building targeted prospect lists in these groups using LinkedIn’s Sales Navigator tool.

Start building trusted relationships based on your expertise and your network, start referring others and connecting these people to the tools, answers and resources they need and you’ll start to generation the right leads in social media.

3) SEMINARS AND WEBINARS

For many B2B lead generation environments, the most effective tactic involves in person education through events like seminars and webinars.

When a prospect gets to see and hear that you provide valuable advice, that you seem like a nice enough sort and that you have an answer or two for the precise challenges they are struggling with at the moment, some instant magic can occur.

Never mind that from a content creation stand point the ongoing series you create can also be turned into a powerful trust building asset or even a product in itself.

Here are some examples created by DentalLabSupport.com Marketing Consultants Sal Radi & David H. Khalili.

Like so many of the tactics in this post, this one relies on integration and follow-up via one or more of the tactics listed here.

4) SPONSOR AND BE SPONSORED

We all want referrals, right? There’s no question that the best form of lead generation is the right kind of referral ushered to your door. And yet, few people actively promote this very form of lead generation – if it happens, it happens by accident.

I’ve built the bulk of my consulting and speaking business on the sponsor and be sponsored concept.

Here’s how it works.

Create an information rich, education focused eBook and/or webinar and reach out to other related businesses and ask them if they would like to cobrand the eBook or offer the webinar to their network free of charge.

Many know that they should be offering this kind of information, but haven’t gotten around to it so they will see your offer as a blessing and you’ll receive the benefit of essentially being referred to their entire network.

I’ve used this idea in tandem to great effect as well.

An organization will ask me to speak to their members and I’ll double up by allowing them to use an eBook I’ve created related to the topic. This way I reach the members in attendance, but I’ll also gain awareness throughout the group and give those that heard me speak deeper insight into how they could work with me.

But, you don’t have to stop there.

Go out and find someone else’s great eBook or webinar and arrange to cobrand that content as a lead generation magnet for yourself. One of the more popular lead capture options I have on my site is an eBook on Fee Based Selling written by my friends at FreshBooks.

Slideshare is a great site for finding people that might be great webinar guests and a search on Google for “yourtopic” filetype:pdf will turn up nothing but eBook related to the topics you choose.

5) SEQUENTIAL LEAD MAGNETS

I went fly fishing recently and I found this clear deep hole in the river where fish were actively rising to the top to eat. Things had been pretty slow to that point so I put some dry flies on and cast right on their noses.

Immediately my targeted fish rose, took a look and swam away. I kept at it, offering new casts and new flies and eventually after a number of presentations I would catch the fish.

Few things generate quality leads like a series of sequential offers that lead prospects deeper and deeper into your educational grip.

By setting up a process that by nature moves your prospect along, exposes them to increasingly valuable content and opportunities to get to know your approach better you set up relationship where it begins to feel as though you are working with a client as opposed to nurturing a lead.

You can accomplish this process through a sequential series of videos or even a series of checklists, each offering more pieces to the puzzle. One of the keys to this approach is that you sell the value of the series and set the expectation that your prospect is going on a journey of value.

6) SMALL BATCH DIRECT MAIL

I return once again to the idea of smaller is better. I know we all want to do that blast thing and have it rain leads, but the more personal you can get the better.

You will receive far greater results targeting 50 or 100 ideal prospects a month and reaching out with a personalized letter outlining one highly actionable idea than any other form of mass communication out there.

For example, imagine getting a personal letter that included a statement like this: “We’ve found over the years that our customers want to know how to generate more leads. We’ve also found that one of the most effective ways to actually do this is [fill in your killer tactic here]” If you would like to receive more tips like this or learn how to more fully employ this idea please visit our video series here [your URL].”

7) RELEVANT WARM CALLING

I would never advocate cold calling, although plenty of people still do it. The problem is that the notion of cold implies dumb calling. I still get calls today from people who start off by saying that they would like to come by and spend 30 minutes of my time learning what I do to see if there are any synergies.

First off, let me say that if you use the word synergies you probably aren’t going sell me anything, but further, let me say that it is nearly impossible to not know what my business does – heck, you wouldn’t have to work that hard to have my family medical history and some knowledge of my music and food choices, so no call should ever be cold.

Picking up the phone and connecting after thoroughly researching relevant and personalized discussion topics is how you create warm calls.

Let’s back up to the previous point concerning small batch direct mail. A powerful way to up the response of said small batch mail is to claim in that letter that you intend to call the recipient next Tuesday to talk about several more ways they can increase their sales.

Very affordable technology exists today that would let you know which of the letter recipients visited the link in your letter and might just be ready for a call. Most marketing automation tools such as those from Marketo, Infusionsoft and Salesforce incorporate this kind of technology.

You can begin to inject this idea into other lead generation elements as well. If you have a webinar sign up form start asking for phone numbers. You don’t have to make it mandatory, but try reaching out to a few that provide the number simply as a way to make sure they have what they need, offer to answer questions about the event or even send them a tool for note taking.

You don’t have to be a pest when you call people, in fact, don’t sell, just be useful. Even useful voice message follow ups will let people know you are human and aren’t going to hard sell anything.

Reaching out via the telephone in a useful manner will help build trust for your other lead generation initiatives.

8) SMART NETWORKING

My friend Derek Coburn has written a tremendous book on networking called –Networking Is Not Working. If you have not read it highly recommend.

Coburn debunks the value of the traditional meet and dump kind of networking that people tend to waste their time doing.

If you want to make networking pay you have to look at it as a tool for connecting others rather than getting connected.

Here’s the difference – instead of reaching into LinkedIn to see who you can connect with, reach into your existing network and find a handful of people that need to meet some shining stars in your network.

In fact, start looking to connect with more and more people who can help your connections instead of help you.

When you view networking as your opportunity to build bridges that help others – guess what happens – you become a lead magnet.

Yes this takes time and effort and it can be hard to quantify right off the bat, but building lead momentum isn’t for those who are afraid of work.

9) INTERVIEW IDEAL CLIENTS

I intentionally stayed away from the word podcast because so many people don’t want to be podcasters. Here’s the thing though, I don’t want you be a podcaster any more than I want you to be a blogger – but you absolutely must have a blog!

Here’s what I want you to do. Create a podcast so you can gain access to your ideal clients in a highly leveraged way.

If you want to work with CEOs of mid size manufacturing companies then create a show where you interview successful CEOs of mid size manufacturing companies who just happen to be happy to share their journey to success with your listeners.

Okay, maybe you don’t have any listeners, but your guests don’t need to know that and while you are building your following you’ll be getting some awesome content that helps you build authority in the space you work and just might land you in a conversation with a prime prospect.

Podcasting is not as complicated as it might sound and there are plenty of resources, such as The Podcast Answer Man, to help teach you what you need to know to turn this into a lead generation play.

10) PAID TRAFFIC

I’ve placed advertising as the final piece of the B2B lead generation list not because I don’t think it has much value, but because it’s so much more effective when you are doing many of the other elements prior to buying ads.

Ironically advertising is the easiest tactic – anyone with some cash can throw up ads and generate a few clicks and maybe even leads with very little effort. The only problem is that the leads are often uneducated and unqualified.

The way to create the highest quality leads is to invest in teaching them how to be ideal clients. When you employ many of the previous tactics you can use your advertising to drive prospects to any number of educational opportunities, such as video tips, webinars, eBooks, and, now that you have one, your podcast, knowing that the traffic you send to these elements will do the proper job of educating and ultimately selling.

Here’s some of my favorite plays for paid traffic

• Facebook look alike audiences – check out Jon Loomer’s great explanation of this fairly new Facebook advertising option
• Syndicated content – My get sponsored tactic above is a form of syndication but paid options such as Outbrain can be effective ways to get your owned media assets and content in from of targeted leads. Neil Patel of QuickSprout has agreat tutorial on Content Syndication
• Pay per click and retargeting – Check out Wordstream’s PPC Uninversity –  andAdSpringr

For more information please visit DentalLabSupport.com.

Winning Growth Strategies - 7 Ideas for Scaling Your Dental Lab

By:  David H. Khalili

Founder of DentalLabSupport.com

As your dental lab begins to experience growth pains, the necessity of addressing the issue of how to handle growth appropriately becomes apparent. How to address scaling issues, however, is somewhat less apparent. Here are 7 top tips and best practices for scaling your small business:

1) Position your brand in the marketplace.

Creating a brand identity is an essential first step to dominating your market space in the dental lab industry. While volumes have been written about creating a brand identity, for the purposes of this post, a few simple rules apply:

• Define your core value as a dental lab.
• Choose a distinctive logo, catchphrase, and brand voice to communicate with your customer base.
• Use consistency across all marketing channels and initiatives, so that customers experience a moment of recognition each time they interact with your company in any way.

2) Tailor product offerings to customer desires.

Put real effort into learning about your target audience. A CRM system will enable this process by capturing important customer metrics for you. Study customer behaviors, and let the results you gather inform product design and development. Taking this essential step will help establish your dominance in the marketplace.

3) Market your product with a targeted, focused approach.

Though broad and general marketing techniques have their place in an overall marketing strategy, they do not generally provide the most bang for your advertising buck. Use your CRM system to segment your customer base into different groups. Tailor marketing campaigns to specific sub-groups within your overall customer base. Make each customer touch point a unique and personalized experience. This drives customer satisfaction, and generates more qualified leads.

4) Sell, sell, and sell.

Manage your sales pipeline correctly by utilizing your CRM to its full potential. Keep an eye on where each lead falls within the sales funnel, and move each one along without losing qualified leads along the way. Automate portions of this nurturing process through your CRM. Design drip campaigns and monitor results. Create a standard workflow arrangement to manage your sales pipeline to prevent loss of sales due to sloppy organization. Engage in regular and frequent interaction with your customers via multiple social media channels.

5) Integrate your business processes.

When a small business experiences a growth spurt, it is easy to fall into the trap of trying to accommodate new growth by hiring additional staff or purchasing new software to meet the growing needs of your company. Before making such an investment, take some time to examine your overall business strategy. Where are you headed? Rather than adding staff or software in a piecemeal fashion, choose options which will enhance your entire business workflow.

For example, can you integrate your accounting software with your CRM software? Can you facilitate a better workflow between your departments by making transparency a priority? Can a cloud solution work well for your business? Choosing wisely at a growth pain point will help you streamline processes, reduce overhead, and stabilize your growth for sustainability.

6) Measure results continuously.

Scaling your business is not a once-and-done process. Measure the effectiveness of your marketing campaigns with your CRM software. Make adjustments as needed. The goal of measurement should always be to arrive at actionable insights. While it is good to look at where you have been, it is more profitable to project where you will go. Constant review of your business processes will enable a more agile environment, better suited for sustainable growth.

7) Do not skimp on customer support.

Proper use of your CRM will help your sales department and your customer service department to more capably manage customer satisfaction. Ensure that your customer support staff is adequate both in terms of the number of employees involved and the training provided to them. Emphasis should be placed on projecting your company brand identity consistently both in sales and support.

Building a Model for Sustainable Growth

For your business to grow and prosper, it is necessary to have a careful strategy for continued growth. This strategy includes keeping your company brand identity clearly in the forefront of the minds of your customers; marketing in a targeted, customer-centric way; managing your sales pipeline effectively; making constant adjustments to capitalize on the insight gleaned from robust customer analytics; and creating an environment that fosters customer satisfaction as a main business priority.

For more information please contact DentalLabSupport.com or call 1-888-715-9099 or info@dentallabsupport.com.

Dental Lab Tools to Manage Your Busy Schedule

Dental Lab Tools to Manage Your Busy Schedule

By David H. Khalili, CEO DentalLabSupport.com

Dental Laboratories need to use proper tools to manage their time and schedule in order to maintain competitive excellence in the industry with much larger players. Because of advances in IT programs and infrastructure, the tools for time management normally reserved for large corporations are now available for small dental labs. Many of these tools come in integrated packages which provide the tools you need to run your dental lab in one affordable package. 

The following 4 tools provide you systems management for your dental lab to increase your available time.

1. Workflow Planning/Whiteboard

One of the most powerful business tools of the 20th century was a whiteboard. Work planning, task assignment and scheduling, and goal setting were all managed efficiently from whiteboards. For modern business systems, a physical whiteboard is no longer the best method for workflow planning because the time lost in transferring items from a whiteboard to your computer systems increases both time necessary for planning and the chance of items not being copied into your computer system. 

A modern workflow planning system will give you tools to manage planned activities, assign tasks in specific order, and plan in such a way that everyone on your team knows where you are going, the time-frame to get there, and who takes the lead at any given time. 

2. Customer Relationship Management (CRM)

An essential part of any dental lab sales or marketing system, a CRM is a software program designed specifically to track and manage contacts with your customers and leads. A CRM saves businesses time in multiple ways. Preventing lost leads, reducing redundancies in customer service communication, and managing your customer database from a centralized place are all part of how a CRM saves you time in your business. 

A good CRM for time management will be accessible from your sales team's mobile devices. This saves time and data as you are able to capture leads and store them directly into your database without carrying business cards in your pockets, transferring data from notepads to excel, or any other of a variety of systems people attempt to use to manage contact information. 

3. Automation Software

Although automation software is an obvious time-saver, many small dental lab owners do not know how affordable and accessible modern automation systems are. Many software programs have automatic processes for marketing emails, follow-up responses, integration with multiple software systems (ERP, accounting and financial, CRM, WMS) to give your business accurate and timely information across your software platforms. 

While automation software and hardware used to be added to a business's IT systems, this has changed. Advances in cloud computing and storage have moved many business process management systems online. Online clouds enable many software providers to integrate automation systems and API's within their core software at an affordable price for small businesses. 

4. Cloud-Based Software

Although not a specific tool, cloud-based software programs offer small dental labs several time saving tools that traditional in-house platforms do not. Cloud-based software offers reduced install times, gives you universal access to your software, and reduces your costs involved with in-house data centers. 

A cloud-based software system is accessible via an internet connection, meaning any web-connected device can be used by you and your team to get work done. From a quality software company, it also provides you better security and infrastructure than most small businesses can afford to put in on their own. 

Workforce planning, CRM, automation and cloud-based software can all be found in separate platforms or integrated into one. Because of advances in technology, these 4 tools are all available to small businesses at affordable prices and in good time. For more information about how our CRM fills all the roles of these tools, please contact us today.

DentalLabSupport.com 

1-888-715-9099

3 Reasons Why Your Dental Lab Needs Evident's Dental Lab Management Software

Face it: you simply don’t have time to research every single dental lab management software available on the market. You need one, single dental lab software system that’s both simple to use and powerful. That’s why you’ll love Evident’s dental lab management software.

Evident’s lab management software offers an extensive suite of tools from case scheduling to a dentist portal, but more than that, it’s an intuitive system that enables you to manage your dental labs more easily. In fact, here are 3 reasons why your dental lab needs Evident’s dental lab management software:

1) Secure Cloud-Based Software

Since Evident’s system is cloud-based, all your data is centralized and safe. This cutting edge technology keeps your information up-to-date, instantly backed up, and accessible anywhere at any time. Say goodbye to server costs and hello to your digital lab!

2) Simple Case Scheduler

Give your dentist the instant turnaround quotes they want with Evident’s simple case scheduler.  The case scheduler increases productivity and profitability while decreasing remake rates because you can track cases every step of the way using touchscreen devices or barcode scanners. Now that’s simple.

3) One-Click Payment Processing

Save time on billing by processing all your doctors’ payments with a single click. Plus, your doctors will appreciate the option of either paying online or being setup for automated billing rather than being forced into one option or the other. Win-Win.

Unburden your time with Evident’s secure cloud-based software, simple case scheduler, and one-click payment processing. On average, Evident users save approximately 8 hours every month - what would you do with an extra free day?

Evident is backed by NADL, the Dental Industry Association of Canada, QuickBooks, and UPS.